Home Improvements


Hello darlings. I’ve decided to reinvent my brand image on House of Heirs. I’ve never truly felt genuine or fully capable of capturing my voice. You see, my motives were all wrong; well perhaps not initially, but I soon lost my identity. I wasn’t being myself, and I was trying to be like other fashion bloggers. The truth is; I’m just not like other fashion bloggers. That’s just not really my style. And for the record; I cannot take myself seriously trying to do an OOTD selfie. I’ve got to hand it to all the ladies who make it look so effortlessly chic.

So what is to become of House of Heirs? I’ve decided to take a lifestyle approach, focusing on fashion (of course), food, travel, puppy, and my business goals. I believe this direction will allow me to be me and get more comfortable in this blogosphere. I am very excited for the changes to come, and I hope you will  follow along and enjoy them too!

Please stay tuned!


Collaboration Advice for Artists and Entrepreneurs

Originally published on Juelp. Article titled, Q&A: What’s Your Advice For Collaborating With Someone?  Written by Amy Schroeder

Ever thought about working in collaboration with another artist or designer? For some artists, working solo-style is best for them, while others choose to collaborate for short sprints or long-term projects. Many Minted artists also say they benefit from the collaborative nature of critiquing each other’s work during the Design Challenge process. For this edition of #ArtistAdvice, we asked full-time design duos Baumbirdy and Rose Lindo and her husband to share their best advice for creative collaboration.

Sarah Baumgardner and Carolyn Doogan

Our best advice for working in a collaboration with someone is to have good communication from the very beginning. Honest communication is best. Sounds simple, but it can be really hard in the beginning not to take things personally, especially when dealing with something so personal as art.

It’s easy to say, “I like this color palette,” “That looks nice,” or “What do you want for lunch?,” but the true progress comes from “real” critiques. Being able to openly give and take advice and criticism is essential in creating trust and open-mindedness between one another. Being able to recognize and talk about one’s strengths and weaknesses are essential to creating an efficient design process.

Floral Peace” holiday card by Baumbirdy

Openly communicating during the creative process will allow you to see things in a different light and recognize potential in areas you didn’t see before. When you honestly communicate about the good and the bad, likes and dislikes, visions and revisions, it doesn’t become work anymore—it becomes two people having fun doing what they love.

Photos by Carolyn Doogan

Rose Lindo
San Antonio, Texas

Several years ago, my husband and I were living the so-called dream in Austin, Texas. Thomas worked as a corporate restaurant manager with a decent salary and good benefits, and after many setbacks, my design business was finally starting to take off. In 2013, just before I turned 30, my husband traded in his chef coat for a laptop, and we celebrated our new life as business partners with a trip to Denver with our closest friends.

Thomas likes to give himself a new title each week, so for now, we’ll call him Chief Technology Officer, or CTO, for short. He’s always been obsessed with gadgets and researching the latest trends in technology. He’s a wizard at keeping up with our social media and marketing, which has played an essential role in growing our business over the last year. I take care of all the design work and product creation, so our roles rarely intersect.

Heart of Gold” by Rose Lindo

I’ve always been a “fly by the seat of my pants” kind of gal, which didn’t mesh well with Thomas’ strict schedule. We had grown accustomed to missing birthdays, holidays, and most social gatherings due to the restaurant’s schedule we were married to, but it was a small price to pay for, well, whatever reward it was we were chasing after. The more I thought about it, the more I realized we were living someone else’s dream—not our own.

We decided to set financial goals, eliminate all debt, and downsize from a three-bedroom house to a 650 square-foot apartment in hopes of forging our own path as business partners. Thomas is the left brain to my right, while we both fall into the “scatterbrained” category. It’s almost comical to watch either of us work, as we click haphazardly around our screens, usually with at least a dozen windows pulled up at once. Neither of us uses a planner or to-do list of any sort, but we somehow manage to make things work.

When it comes to collaborating with someone else, it’s important to find someone who brings a unique set of skills to the table. If your roles are too similar, you might end up stepping on one another’s toes. Fortunately, my husband excels at all the things I’m terrible at and vice-versa.

Love Lyrics” by Rose Lindo
Top portrait by Ali Brown Photography

Women’s Day Instapiration

Today is an interesting day [March 8th, 2015]. Today, we celebrate women’s equality. Today, I feel perplexed because this is the first time I have even heard of a day that celebrates all women all over the world. It makes me sad that this is the first year I’ve heard of this tremendous observance. Equally, I am pleasantly humbled that I have learned of this observance through social media posts from my friends, role-models, and even brands recognizing, celebrating, and combating for women’s equality. It certainly is beautiful to see such inspirational and empowering messages. I’ve been wanting to write about social media, specifically instagram, and how it has become my source for daily inspiration and research.

You see my dream is to own and operate a women’s clothing boutique. It has been my dream for years, and finally I can pursue that dream.

For the past several weeks I’ve been doing my fair share of research in regard to fashion, retail, designers, and local boutiques here in St. Louis. And okay, so my research doubles as an online-shopping excuse, but I find it necessary if not crucial to be on top of my trends game.  And as silly as it seems, instagram is a phenomenal source for fashion trends. What I have found [of course] are more products that I love and want,  but more importantly an entire network of remarkable, artists, designers, stylists, and entrepreneurs who are doing what they love. Today, I want to recognize these talented individuals and thank them for inspiring me to continuously pursue my dreams.

Thank You,

Paris Gerrard: http://www.charcoalalley.com/https://instagram.com/get_rocked/

Arielle Nachmani : http://www.somethingnavy.com

Helen Bense : http://www.gypsylovinlight.com/

Barbara Pellegrino : http://www.bcpjewelry.com

Don Biu : http://www.etsy.com/shop/donbiubali

Teysha : http://www.teysha.is

Hyper Haute : https://www.facebook.com/pages/Hyper-Haute/120526051301143

Ivy Hill Boutique : http://www.ivyhillboutique.com

Cha Boutique :  https://www.facebook.com/ChaBoutique

10denza : http://www.10denza.com

Tree House Network Shop : http://www.treehousenetworkshop.com

and so many more!

Thank you for your active posts. To you they may just be photos, but to me they are daily inspirations and reminders to fearlessly follow my passions. Happy International Women’s Day everyone.



I started writing just before the midnight, but published afterwards.