Leave the Fashion Door Open


My name is Caitlin Ayres and I am an entrepreneur that St. Louis doesn’t know quite yet. Documenting my journey could either be a terrible idea or be very endearing and real. Let’s hope for the latter! I will officially graduate from Webster University this winter with a BA in Advertising and Marketing Communications with an emphasis in copywriting and a Certificate of Entrepreneurship. Blah blah blah I know what I’m doing because I’m a master of advertising and entrepreneurship, right? WRONG. 

This whole scary start-up business thing cannot be taught in books. For me, it’s diving right in head first, getting my name and my dream out there and hoping for the best.

So what’s my business, sheesh just get to it.

Well if the fashionistas reference or my headline didn’t give it away, I want to open a women’s fashion boutique. When I was taking courses for my certificate I did alllllllll of my research and financial projections, and marketing, and the whole damn business plan for a women’s fashion boutique. I have a written plan but that will change immensely over the course of five years, which is my goal for when the store will open and operate.

Right now I’m interning at a little ad agency here in St. Louis and I’ve just started this project for creating a campaign for my store. Pretty exciting and inspiring, so I thought I’d follow through with my original plan to blog about the journey to entrepreneurship. Plus, gives me an excuse to write.

Today I emailed two owners of a small boutique asking if they needed help with anything, and although the email is tiny compared to the whole process to come, it’s a start; a great start, because it’s actually becoming something. No longer is it just talk and words, my email marks the action, and I will anxiously wait to hear what they have to say. Thus, my fashion door has opened, here we go.

Wish me luck!



One thought on “Leave the Fashion Door Open

  1. Welcome Caitlin! Great to see someone else with a Marketing and Advertising edu. You will learn that tapping into your skills is a blessing in itself and after reading your post I am excited to see what your journey brings! 🙂

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